Thums Up’s Campaign: Gear Up for the 2023 Cricket World Cup!

Thums Up’s is ready to fire cricket fanatics’ passion with its newest campaign, which has the slogan “Unleash the Toofan, Go to the World Cup.” The ICC Men’s Cricket World Cup 2023 as an official beverage partner of the ICC. The ICC Men’s Cricket World Cup 2023 is highly anticipated. India wants to put an end to every cricket fan’s internal debate regarding which side will win the 2018 ICC Cricket World Cup in conjunction with Thums Up’s creative campaign.

Thums Up's

Thums Up’s New Campaign as Official ICC Beverage Partner in Anticipating the 2023 ICC Men’s Cricket World Cup

This ad, which recognizes cricket as a unifying factor in our nation, capitalizes on the unwavering passion of Indian cricket fans who view themselves as authorities with distinctive viewpoints on the impending World Cup. Due to this deep connection, Thums Up has come to represent the nation’s anticipation and optimism for the ICC Men’s Cricket World Cup.
India, which is honored to host the World Cup, asks devoted brand supporters to predict the winning team. Customers might have the opportunity to watch the game being played live by making a purchase, discovering a special code, and accumulating virtual victory coins. This campaign serves as a journey of involvement, empowerment, and communal joy throughout the ICC World Cup in addition to paying homage to India’s enormous love for cricket.

Cricket World Cup

Thums Up: Symbolizing India’s Optimism for ICC Men’s Cricket World Cup

Thums Up’s famed split-can packaging, which displays supporters’ confusion over the World Cup result, adds another level of intrigue to the campaign. Tushar Konde, Director of Sparkling Flavors, Coca-Cola India & South West Asia, discussed the campaign and said, “Amid the growing anticipation for the World Cup this year, the first phase of our integrated campaign, ‘Unleash the Toofan, Go to the World Cup,’ showcases India’s love for cricket and gives fans the tools to express their support for their preferred cricket team. Thums Up has transformed into the ICC World Cup’s “heartbeat of the nation” thanks to our split can packaging.

I am very happy to be a part of Thums Up’s ‘Unleash the Toofan, Go to the World Cup’ campaign for the ICC Cricket World Cup 2023,’ remarked renowned cricket pundit Harsha Bhogle in response to the alliance. It’s always exciting to witness the fervor of Indian cricket fans, and the ad promises to increase that zeal even more.

Thums Up's

Adding Intrigue: Thums Up’s Split-Can Packaging and Campaign Dynamics

Ogilvy was responsible for the campaign’s conception, and Ritu Sharda, CEO of Ogilvy India (North), stated, “The continuous discussion about whether or not India can win the World Cup is igniting a storm of excitement in every Indian’s head. We support our team and are confident they will win, but we can’t contain our enthusiasm to see how other heavyweights compare in strength and ability, which will make this World Cup even more intriguing. This debate has been started as part of our great ICC Men’s Cricket World Cup 2023 campaign thanks to Thums Up’s innovative strategy. As the official beverage partner, we have started a multi-platform campaign that kicks off the conversation on our cans and gets more intense as the World Cup gets closer. Continue to check back for more exciting developments.

In essence, this ad portrays India’s intense passion for cricket and stands in for harmony, empowerment, and shared delight throughout the ICC World Cup.

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